Websites have become the new business card in this new digital realm, and that will only increase as people become more tied to the internet. Not everyone will read the entire copy on your website, but they will look at your professional headshots.
As businesses move forward with their digital transformation, there are some key considerations to keep in mind when designing a website. Professional headshots and visuals overall give people important visual cues. Here are some key mistakes companies make when using photos on their website:
1. Not using professional headshots of real people
While there is certainly some room for stock photos on your website, many companies choose to only use stock photos rather than their own photos. This makes websites look a bit drab and boring on an aesthetic level, but it does more harm than that. It makes companies look impersonal, which makes it harder for new and existing clients to build a connection.
Using a mix of professional photos and stock photos helps strike a balance between professionalism and approachability. Stock photos can be great in certain contexts, but too many will leave your website devoid of personality.
2. Using old and outdated images
Another common mistake companies do is using old and outdated photos of the staff and office. Think about it. If you want people to see your new office or the fact that you’re expanding quickly, how do you show that? If your photos are too old to convey your current state, why not refresh them?
Updating the photos on your website every year or two will suffice but it is all about setting your best foot forward.
Make it a point to work with your photographer beforehand. You can talk to them about key staff and locations that should be included in the photos, and explain how you plan to use them. This helps ensure that the photographer knows what kinds of shots to take, to get the best results for you.
3. Not using professional headshots
Most companies have an ‘About’ page or more information on the company. This is a key part of the website because it gives visitors a chance to learn more about the business and the people behind it. Not using professional headshots on these kinds of pages does your company a disservice. A faceless company makes it harder for people to build connections, and it can be a source of distrust. Professional headshots of key team members allow people to get to know companies a little better, understand the structure, and put faces to names. They help people get a better sense of who your company is, and who is the team behind the operations.
Many people refer to this as ‘harmless stalking,’ so give visitors the information they are looking for. Identify which roles are most important and/or client-facing, and make sure these are always up-to-date. Team members will come and go, so set a reminder for yourself to update these shots regularly.
Using photos on your website can be a great way to boost traffic. There are a lot of ways to do this effectively and create a more personalized experience for website visitors. Please do not hesitate to contact us today to learn more about what types of photos do best on websites and how we can help.