The creative industry is arguably one of the most competitive industries out there. Whether you are in graphic design, web design, or the arts, you are always asked to stand out from the rest of the crowd. As someone in a similar industry, I have a unique perspective on the role of executive headshots. I see the impact they have on my photography business with clients and the difference they can make for creative professionals. It's been clear from my experience that having an executive headshot can make a massive difference in your creative projects. Here are some reasons why.

Getting the right Linkedin profile set up can do wonders for your business. Linkedin is an incredibly powerful tool for industry news, networking, or keeping in touch with clients. Well-executed profiles can really catapult your brand into new territories and give it exposure. However, while you might have your company all set up on Linkedin, have you ever thought about how your profile looks? Your personal profile is just as important as your business page, and it is important to keep both consistent.

Executive headshots are an investment for your professional career. That much is certain. Some people are reticent to get an executive headshot done altogether, and others take their headshot and then never really use it. One of the common questions I hear before an executive headshot session is, "Okay, so what do I do with it?" An important thing to keep in mind before getting an executive headshot done is that it is not just meant to be a file on your computer or something you unearth right before a conference. An executive headshot can be an important tool for personal branding and professional marketing, but this depends on how you view it. So before getting an executive headshot done, think about why you might need it, and let that dictate your process.